I just saw a pop-up on earbits.com that asked me to share the site on Facebook or Twitter. Instead of an X button on the top right-hand side, however, they placed a small line of gray text for me to click on that said “No thanks, you don’t deserve it.”

The mean-spirited message gave me pause. I wanted to be nice. I impulsively clicked on the twitter button. Shared!

It was a clever message.

^{The “thank you” text immediately replaced the previous message after I clicked to share.}

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